Skillpod Media launched its new Gamify B2B Platform to build on its expertise, experience and skills. Gamify, the use of game mechanics and rewards for non-game applications in order to increase user/visitor loyalty and engagement is on the increase in online publishing. The www.gamifyconsultant.com website provides details on the platform, experience and skills that Skillpod Media has to offer to publishers in taking advantage of gamification for their sites.
On 29 June 2012, EROSNOW.com launched their casual games portal (http://games.erosnow.com). The EROSNOW portal is the new home of South Asian premium entertainment content, giving users access to thousands of music and video tracks, premium Indian movies and blockbuster Hindi films. The EROSNOW games portal has been designed to be a full brand extension of the primary website, EROSNOW.com.
SkillPod Media, although a relatively new player in the world of mobile apps and, more specifically, mobile game apps, is making headway in this congested market. The first of their apps were launched at the end of June 2011 and are currently published across Apple iTunes, Android Market, Amazon App Store, SlideMe.org, LG World and a host of other app stores across the globe. To date, 11 mobile games have been developed for Android and Apple iOS, all of which have been approved and are for sale across the various app stores.
SkillPod Media, a Convergence Partners’ investee, has put a lot of recent effort into developing games for Apple iTunes and Android Market.
SkillPod’s motto is ‘Play Anywhere, Anytime, Playtime’. In the words of SkillPod CEO, Mark van Diggelen: “The name of the game is convergence. Players don’t want to be restricted as to when they play and what device they play on. We’re concentrating on making sure that players can play their favourite games wherever they are, with whatever they have in their hands.”
“If the first month of 2011 is anything to go by, then the rest of the year is going to be an incredible one” according to Mark van Diggelen – CEO of online and mobile casual gaming business, SkillPod Media, in which Convergence Partners has a strategic equity investment. “We’ve just completed a 7 month period of R&D, where we redeveloped our online and Facebook casual games platforms, adding a host of new features targeted at personalisation, customisation and monetisation.” As a result of this development the response from new and existing clients has been incredibly positive, with 20 new projects already confirmed. These include a number of new casual games portal deployments in the Middle East (these sites have been fully customised to cater for the Arabic language and the reading of content from right to left), UK, USA, Vietnam, Europe and South Africa.
Skillpod Media, the online and mobile casual gaming business in the Convergence Partners portfolio of investments was featured e-TV’s Tech Report on the 21st October 2010. The programme highlighted the world leading platform developed by this SA company an the growth of casual gaming globally.
India’s premier games developer and publisher, Hungama Game Studio (a leading Indian gaming studio), has partnered with Imade Games (a Castletown Corporation and Nextwave Multimedia Pvt Limited partnership). Hungama Game Studio has developed over 400 games in the last four years and teaming with Imade allows them to provide an innovative offering to the players, where each player has the option of personalizing all aspects of their game and further sharing it with friends. The games can also be shared with friends and family via social networking sites. The games will be available from November onwards on the websites of the Hungama networks.
Castletown Corporation (UK) and SkillPod Media (RSA), in which Convergence Partners has a significant minority interest, have agreed a commercial deal aimed at positioning them in a major drive into user generated content (“UGC”) for casual games. This joint initiative, should result in yielding increased traffic and income from their existing asset bases. This will be achieved by combining SkillPod’s library of world leading games and existing technology platforms with the ‘IMADE’ technology developed for Castletown’s own website ‘ikoncity.com’. SkillPod and Castletown have produced a unique online application that allows users to create and run their own individually created games and contests. The deal also means that other commercial operators can use the software to create branded games for use on their own websites, creating value for their users and avoiding costly once-off production costs.
Convergence investees SkillPod Media and Integrat have launched their joint mobile games portal, Play4Games.co.za, which supports all the most popular smart phone handsets. The site has been branded as Play4Games and forms part of Integrat’s mobile entertainment brand Play4. The platform makes use of the Integrat High Gate mobile payments platform and the SkillPod Media mobile games platform.
The Technology Top 100 (TT100) awards ceremony was held at Vodaworld last night. Convergence Partners’ investee SkillPod Media was a finalist in the Excellence in the Management of systems category.
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